Road Safety Week is the UK’s biggest road safety event. The campaign has been running for 20 years and is co-ordinated by the road safety charity, Brake. The theme for this year’s campaign is Speed Down Save Lives, because speeding remains a huge problem in the UK; the risk of injury increases massively with impact speed, and speeding is a factor in nearly a quarter of fatal road crashes in the UK.
Once again we are getting behind the campaign, together with our member firms, to raise awareness of road safety within 12 primary schools around the country, reaching around 3,000 children and their families.
We’re asking the children to think about road safety and to tell us how they might go about slowing down the traffic around their school. We’re following a tried and tested formula, asking them to illustrate their ideas. Our member firms will get involved in judging the posters and awarding prizes for the best in each class taking part. We’ve never yet been disappointed with the wit and imagination the children demonstrate! It really doesn’t matter how outlandish their suggestions may seem; the point of the campaign is that they are engaged in thinking our road safety and aware of what’s happening around them.
We’re also taking the opportunity to feature the Cycle-Smart Foundation, an award-winning charity that is committed to saving the lives of young people by promoting all aspects of safe cycling, and in particular the use of properly fitting helmets.
You can find more information about which schools and which members are involved in the 2017 campaign by visiting this page.
Follow this link to find out more about the Cycle-Smart Foundation.
We’re looking forwards to publishing photos of some of hte children taking part – and their road safety posters – by the end of the month.