in Brain Injury Group News, News.

Road Safety Week 2016 - Make the Pledge logoThe Brain Injury Group is taking part in the UK’s biggest road safety event, Road Safety Week (21-27 November), coordinated by Brake, the road safety charity. Thousands of organisations, schools and community groups are backing the Make the Brake Pledge campaign, helping to spread awareness about six simple things to save lives and the planet.

“Half traumatic brain injuries are the result of road traffic accidents,” says Sally Dunscombe, director of the Brain Injury Group.  “That’s why the Brain Injury Group network has supported Road Safety Week for several years; we deal with people affected by brain injury daily, and the campaign provides some context for the great work our members do in supporting those people.  We know how important it is for all road users to show more consideration and change their behaviour just a little to reduce the number of accidents and casualties.”

The Road Safety Week 2016 theme, Make the Brake Pledge, is about people all over the country understanding six key things they can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.

For the 2016 campaign the Brain Injury Group is working with nine member firms, 16 schools and one cub pack to promote the road safety message.  Some 5000 children will be getting creative to illustrate what they – and their parents – will promise to do to make roads safer for everyone.

Every child taking part will receive a fluorescent badge to make them more visible on winter evenings, and winning entries in every class will receive a WHSmith token.

In addition to the classroom resources provided by Brake to inform lessons and assemblies, the Brain Injury Group is also grateful to The Children’s Trust which has provided a supply of its award-winning book, ‘Heads up, Tim-Tron’, designed to explain brain injury to young people, for each school.

Every day, five people are killed and more than 60 people are seriously injured on UK roads [1][2]. There are an estimated further 29,000 deaths from particulate matter pollution in the UK [3], 5,000 of which are attributable to road transport [4], and an additional 23,500 deaths from NO2 [5]. Brake is asking everyone to help end this needless suffering by spreading the word in Road Safety Week about the life-saving importance of the Pledge.

The Brain Injury Group member firms taking part in Road Safety Week 2016 are

Barcan+Kirby, Bristol; Hudgell Solicitors in Hull and London; Thorneycrofts, Cheadle; Hugh James, Cardiff; Simpson Millar, Kingston; Wolferstans, Plymouth; Davey Law, Cirencester; Foot Anstey in Plymouth and Exeter; IBB, Uxbridge

The schools taking part are:

Hillcrest Primary School, Bristol; Holy Trinity School, Guildford; Pewley Down School, Guildford; Lane End Primary School; Cheadle Hulme; Llanishen Fach Primary School, Cardiff; Oaklands Junior School, Wokingham; Pomphlett Primary School, Plymouth; Powell’s CofE Primary School, Cirencester; Rhiwbina Cubs, Cardiff; Sandford Primary School, Crediton; St Andrew’s CofE Primary School, Uxbridge; St Mary’s CE Primary School, Purton; Stoke Hill Junior School, Exeter; Thanet Primary School, Hull; Widey Court Primary School, Plymouth; Winkleigh Community Primary School, Devon; Glassford Primary School, Strathaven

Road Safety Week 2016 logo


Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2016 takes place 21-27 November, with support from the Department for Transport and sponsors Specsavers and Aviva.


End notes

[1] Reported road casualties in Great Britain: main results 2015, Department for Transport, 2016
[2] Police recorded injury road traffic collision statistics: 2015 key statistics report, Police Service of Northern Ireland, 2016
[3] Estimating Local Mortality Burdens associated with Particulate Air Pollution, Public Health England
[4] Public Health Impacts of Combustion Emissions in the United Kingdom, MIT
[5] Tackling nitrogen dioxide in our towns and cities, Department for Environment, Food & Rural Affairs


Share this page