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  • Road Safety Week
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Home > For Professionals > Road Safety Week

Road Safety Week

Other information

  • Cycle-Smart Foundation proposes five point child cycle safety plan to improve training and reduce injuries
  • Road Safety Week 2020 event gallery
  • Road Safety Week 2019 event gallery
  • Road Safety Week 2018
  • Road Safety Week 2018 event gallery
  • Road Safety Week 2017 event gallery
  • Find a Brain Injury solicitor

External links

  • Road Safety Week website
  • Be Cycle Smart video
  • Cycle-Smart Foundation website

With 50% of traumatic brain injuries resulting from road traffic incidents, getting involved with Road Safety Week puts the work that we do into context, and we’ve supported this campaign – delivered by the road safety charity Brake – for several years.

Together with our member firms, we commit to raising road safety awareness through regional and social media, and by connecting with local primary schools to encourage them to get involved in the campaign.

In recent years we’ve sponsored creative competitions and provided the resources and prizes to help the schools taking part to promote road safety messages.

Road Safety Week 2020

A more subdued Road Safety Week, for obvious reasons, explored excessive speed with the theme ‘No Need to Speed’. One in five fatal crashes in the UK involves excessive speed and someone is injured on a UK road every four minutes, children were encouraged to come together to say that there is No Need to Speed.

View the Road Safety Week 2020 event gallery

Road Safety Week 2019

The theme for 2019 was ‘Step up for Safe Streets’ and schoolchildren were encouraged to illustrate their design-led solutions that can “enable everyone to get around in safe and healthy ways, every day.”

View the Road Safety Week 2019 event gallery

Road Safety Week 2018

Road Safety Week 2018 took place 19-25 November. You can see our Road Safety Week 2018 event page here.

View the Road Safety Week 2018 event gallery

The theme for 2018 was ‘Bike Smart’, focusing on the safety of those on two wheels who are amongst the most vulnerable of UK road users.

More than a third of people killed or seriously injured on UK roads are those travelling by bike (either bicycle or motorcycle). *

More than 100 bike riders are injured every day in needless, preventable crashes.*

Brake’s week-long campaign raised awareness about the importance of protecting those on two wheels by focusing on:

  • policy-makers being Bike Smart by implementing a safe systems approach, mandating lifesaving technology and prioritising cycle-friendly infrastructure
  • drivers being Bike Smart by looking out for those on two wheels, driving safely and slowly and giving bike riders plenty of space
  • cyclists and motorcyclists being Bike Smart through safe riding behaviours and appropriate training and equipment

*Reported road casualties Great Britain: 2016, Department for Transport, 2017

Road Safety Week 2017

Once again we took a tried and tested formula and sponsored creative poster-making competitions in 13 schools to make learning about road safety fun. We provided drawing resources, posters and prizes to give each school a focus for their lessons and assemblies. Ten member and associate members got involved with schools as afar apart as Plymouth and South Lanarkshire.  We were involved in around 3,000 children and their families learning more about road safety.

Go to our Road Safety Week 2017 event gallery page to see images of some of the fantastic posters created and quite a few very proud prize winners.

 

Be smart | stay safe

The Cycle-Smart Foundation was established in 1998 by Angie Lee, a paediatric nurse who saw first hand – and all too often – the devastation that head injuries can cause both to individuals and families. An award-winning charity, the CSF is committed to saving young people’s lives by promoting all aspects of safer cycling. It is particularly concerned with the use of cycling helmets which have been shown to be effective in reducing potential injury to a young cyclist’s head/brain in the event of a fall or impact with an object. As well as lobbying for the wearing of helmets to be made compulsory for children, the CSF also focuses on making sure that helmets are worn correctly.

Click here to see a short film containing tips on how to be ‘cycle smart’, and to check that you are wearing your helmet properly.

The CSF’s Five Point Cycle Safety Plan launched in April 2018 calls for practical training to be introduced into Early Years learning for children as young as four and five, and for it to continue through to age 13 or 14. You can find more information about the Five Point Cycle Safety Plan by clicking here.

The Cycle Safe Foundation works with schools and community groups around the country and has introduced hundreds of thousands of children to the need for safer cycling practices and helmets. It has three head injury awareness programmes that can be delivered at Key Stages 1, 2 and 3. You will find more information on the Cycle-Smart Foundation website.

 

Saved by a cycle helmet

Maisie Godden Hall, 12, survived a cycling accident thanks to wearing a helmet. You can read about Maisie and her life-saving helmet here.

Maisie would like the wearing of cycle helmets to be compulsory for all children and has lodged a petition on the government website; she hopes that there will be enough signatures to get a response, and hopefully for the subject to be debated. If you support the idea of compulsory cycle helmets for children, please add your name to her petition before September 2018. And please ask your friends and family to follow suit.

Maisie Godden Hall survived a cycle accident due to her helmet and is shown here with her Hampshire and Isle of Wight Air Ambulance heroes as part of the 999 Hero education programme
Maisie Godden Hall survived a cycle accident due to her helmet and is shown here with her Isle of Wight Air Ambulance heroes as part of the 999 Hero education programme – credit of Hampshire and Isle of Wight Air Ambulance

Why road safety matters

Sadly too many families have been affected by road crashes, resulting in brain injuries. Here are just two examples:

Lucy Webb remembers only too well when her son Jamie was hit by a car outside their home. It was a summer’s evening in August 1995 and Jamie, then 7, was playing with his sister and friends across the road. Jamie Webb doesn’t recall the accident or the immediate aftermath as his life hung in the balance. But he is well aware that his brain damage and disability were preventable. Read more of Lucy and Jamie’s story here.

Sarah’s son Jarrad was hit by a car in 2007 at the age of 12. He was with his friends who were on bicycles while he kept up with them on his trainers with in-built wheels. No-one is quite sure what happened but Jarrad was hit by a car while crossing the road. “I was told this was a classic case of ‘wrong time, wrong place’ says Sarah. “If Jarrad had crossed a second earlier or later he wouldn’t have been hit. It literally takes a second to wreck a life on the road.” Read more of Sarah and Jarrad’s story here.

How else can we help?

If you, or a loved one, have been affected by a brain injury as a result of a road crash, we can help in different ways.

If the crash was not your fault but caused as a result of a third party, you may be able to pursue a claim that will help cover the costs that you may face as a result of the injury. Find out more about the claims process, and find a specialist brain injury solicitor near you. As part of a claim you would also be put in touch with our support services free of charge, including a family co-ordinator at times of crisis, a financial adviser, and a case manager.

Regardless of the cause of your brain injury, we can also offer information about brain injury on our website and via our telephone helpline 0800 612 9660. And if you are living with a brain injury and looking for specialist services, whether it’s a case manager, a therapist, a family holiday, or even a support group, you can find it here in The BIG Directory of services.

Help, advice, support and the Brain Injury Group

The Brain injury Group provides access to help, support and legal and welfare advice for people affected by brain injury.
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  1. Child Brain Injuries training event – London – March 2021

    Wednesday, 3rd March @ 9:30 am - 3:40 pm
  2. Webinar: Clinical negligence – legal update

    Wednesday, 10th March @ 12:00 pm - 1:00 pm
  3. Webinar: Neuro-imaging in 2021

    Tuesday, 23rd March @ 11:00 am - 12:45 pm
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Choosing the right legal adviser

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A brain injury can change a person’s life significantly – and that of their family. Many injuries are unfortunately the responsibility of a third party, in which case there may be the potential to make a claim for compensation. A successful claim could go a long way towards supporting a rehabilitation programme, or providing long term care, or simply easing the financial burden caused by changed circumstances.

If you think you have a claim, speak to several lawyers and ask lots of questions before you instruct anyone; you need to find someone you can relate to. When you speak to any one of our network members, you can be confident that they have a track record of handling brain injury cases and appreciate all the complexities.

Brain Injury Group
Brain Injury Group @braininjurygrp
4 hours ago
Periodical payments - what price peace of mind - read the latest article by member firm @NestorIFA https://t.co/jouv0bzCvz
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Brain Injury Group
Brain Injury Group @braininjurygrp
1 day ago
We hope everyone enjoyed this mornings webinar on poor outcomes following mild traumatic brain injury, featuring Daniel Freidland, Consultant Neuropsychologist. The recording is available free of charge of members, charities and the NHS, fees apply to all others. https://t.co/A9GmhPdGCg
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Brain Injury Group @braininjurygrp
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Traumatic Brain Injuries Affect More than the Brain | Psychology Today https://t.co/QTMoGjVpIv
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Brain Injury Group
Brain Injury Group @braininjurygrp
1 day ago
We'll be on line shortly for today's webinar featuring Daniel Friedland looking at poor outcomes following mild traumatic brain injury. If you haven't managed to join today's session, message us to access the recording - fees apply to non members, accredited by @apiltraining https://t.co/cc8RLS2uy7
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Brain Injury Group
Brain Injury Group @braininjurygrp
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Looking for a case manager experienced in assisting brain injured clients? Visit our directory
https://t.co/3A36qOXiDr
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Brain Injury Group
Brain Injury Group @braininjurygrp
2 days ago
Pleased to confirm @Pryers renewal as members based in York for a further 12 months. Find full details on our website. To be members, law firms have to satisfy our strict joining criteria which ensures you are in safe hands with a specialist in their field https://t.co/adnpZIU6Fb https://t.co/72PfuC3pw6
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