In 2014 we were delighted to involve 15 schools, one pack of Cubs and 4,000 children in Road Safety Week, many for the first time! And we had some help ….
We wanted to help raise awareness of safe cycling, and suggested a competition about designing a cycle helmet to the schools we worked with. To help things along, we approached a number of well known names and faces from all walks of life – entertainment, children’s literature, sport – to show their support.
We sent our ‘celebrities’ a plain white cycle helmet and asked them to decorate it or just to autograph it to inspire the 4000 children taking part around the country, and to help us raise funds for Brake, the charity behind Road Safety Week, by auctioning the helmets to the highest bidders.
By sharing the pictures of our celebrities and their helmets on social media throughout Road Safety Week we helped Brake to share its vital safety messages, and raised funds to enable the charity to continue its valuable work.
You can see images of the helmets one our Gallery page here.